Brief
Jump Juice collaborated with us to design an Out-Of-Home (OOH) campaign across their 22 nationwide locations, aiming to push sales of their new Lavazza coffee menu for Summer 2024. The flagship store at Dublin Airport was prioritised for the launch.
Solution
We designed a campaign of content that redefined Jump Juice’s traditional smoothie products with their new coffee and protein products. The content is immersive and engaging, designed to engage high-traffic areas like Dublin Airport. The content was repurposed for in-store digital displays and for use on socials.
Results
The campaign led to a significant increase in sales of Jump Juice's new Lavazza collaboration coffee drinks, particularly at the Dublin Airport location. This success at the flagship store set the stage for a nationwide rollout, reinforcing our goal to create compelling content that bridges the digital and physical space for Food & Drinks brands.
About this project
The campaign led to a significant increase in sales of Jump Juice's new Lavazza collaboration coffee drinks, particularly at the Dublin Airport location. This success at the flagship store set the stage for a nationwide rollout, reinforcing our goal to create compelling content that bridges the digital and physical space for Food & Drinks brands.
The WOW factor
Our dedicated team—including a project manager, content strategist, director and camera operator—worked together to oversee everything from pre-production to final delivery, ensuring execution was both effective and efficient. Our shoooting and editing team are experts in creating immersive product style videos and bringing products to life digitally.
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